Ashutosh Pathak

Healthcare Marketing & Digital Strategist
Dublin, Ireland

"Bridging Science & Strategy to Build Digital-First Brands"

The Marketer with a Mission

Hi, I’m Ashutosh Pathak, a dynamic marketing professional with over 5 years of experience in Brand Strategy, Content Creation, and Digital Marketing.

From managing multi-million euro portfolios to conceptualizing innovative campaigns, I’m passionate about helping brands shine brighter and reach their full potential.

With a background in Pharmacy, an MBA in Marketing, and an MSc in Digital Marketing, I blend analytical precision with creative thinking to solve business challenges. Whether it’s digital transformations, brand launches, or strategy development, I bring energy, expertise, and a results-driven mindset.

My Professional Journey

Global Marketing Executive
Company: Aerogen
Location: Galway, Ireland
Duration: July 2023 – Present
Key Achievements:
Led the non-vented portfolio, overseeing six strategic campaigns.
Developed and launched High-flow, True Value, pMDI, and Shortages campaigns.
Implemented Pepperflow, optimizing promotional approval processes and reducing approval time from months to 1–2 weeks.
Aligned 100+ core claims with updated MDR regulations and corporate strategy.
Designed Battlecards to enhance sales engagement with competitive insights.
Pioneered AI-driven marketing initiatives, improving efficiency in routine marketing tasks.

Associate Product Manager
Company: Fresenius Kabi
Location: Dublin, Ireland
Duration: December 2021 – July 2023
Key Achievements:
Managed a €9 million portfolio of IV drugs and oncology products.
Developed strategic plans, executed brand campaigns, and delivered market insights through research.
Collaborated with sales teams and stakeholders to ensure smooth execution of projects.

Marketing Executive
Company: Fresenius Kabi
Location: Dublin, Ireland
Duration: December 2019 – December 2021
Key Achievements:
Supported brand promotion, product extensions, and disease awareness campaigns.
Created marketing materials (print, digital) and ensured compliance with company standards.
Optimized marketing budgets and reported KPIs monthly.

Associate Brand Manager – Asia Pacific
Company: Glenmark Pharmaceuticals
Location: Mumbai / Singapore
Duration: January 2019 – June 2019
Key Achievements:
Strengthened Dermatology & Oncology portfolios, achieving 95%+ targets.
Led the digitization of legacy brands like Candid and Ascoril for enhanced visibility.

Brand Executive
Company: Emcure Pharmaceuticals
Location: Mumbai, India
Duration: January 2018 – December 2018
Key Achievements:
Launched 3 oncology therapy brands in India with affordable access programs.
Coordinated with a 120-member sales team to drive 90%+ target achievements.

The Tools of My Trade

Hard Skills

Digital Marketing: PPC, Google Analytics, Mailchimp
Tools & Platforms: Photoshop, Illustrator, XD, Veeva, Pepperflow CRM, SAP, CSI
Web Development: WordPress, Website Design, CMS
Data Analysis: Excel, Dashboards

Soft Skills