Pharma brand launch
Launch a new product to a crowded therapy area. Multi-channel plan across search, social, email and field-force content.
Pharma & Healthcare Digital Marketing
Ashutosh Pathak
I help pharma and healthcare brands reach doctors and patients online.
Digital marketer with 5+ years in pharma. Open to full-time roles and consulting work.
About Ashutosh
I plan and run digital campaigns for pharmaceutical brands, aimed at doctors and patients. I work with brand, medical and legal teams so every campaign is measurable and compliant.
- Brand strategy & positioning
- Doctor (HCP) & patient engagement
- Omnichannel campaign management
- Analytics & performance marketing
- Healthcare compliance
Selected work
HCP marketing suite
Reach time-poor physicians with education they actually read. Segmented targeting plus short, MLR-approved education modules.
Patient engagement strategy
Keep patients informed and on therapy. Omnichannel journeys triggered by where each patient is in treatment.
Performance dashboard
Leadership couldn’t see which spend was working. One real-time dashboard tying channel spend to outcomes.
Let’s work together
Hiring for a pharma or healthcare marketing role, or need help with a launch? Email is the fastest way to reach me.